In fact, I have a great little card that I share with people at events that highlights 4.23 Communication’s Content Launch Questions. I keep one on my desk to keep me focused.
Want one? Tell me where to mail it!
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Well Said (Again) Wednesday: Oh Man, The Blog's Due Again
That’s why batch creating content based on your most important core messages is to powerful. You have relevant content to draw from when you need it. Another path to content ease is creating a solid, strategic content calendar — which I happen to be teaching tonight in an impromptu session with my business coaching colleagues. If you can’t jump on a plane, you can join me virtually next week.
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Well Said (Again) Wednesday: Process, Ritual and Better Writing Outcomes
It’s not about you being a lousy writer, it’s about having a lousy approach.
How you set yourself up to work on content can make a big difference in how effective and efficient that time is. (A solid communication strategy and crystal clear messaging help, too, but that’s another post.) Here are eight ways to set yourself up for a successful writing session.
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Well Said (Again) Wednesday: How To Hire A Freelance Writer
Until you know your voice and message well enough to describe it in exacting detail to another person, even the most talented freelance writers will frustrate you. It won’t be entirely their fault.
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Well Said Wednesday: Greetings From The Deep End
Messaging is an ongoing effort to meet our audiences where they are and invite them to discover what the possibilities are if they're willing to step in a bit deeper. There is nothing once and done about it.
We can't speak to our audiences in ways that require full knowledge of the deep of the ocean. They're not there.
We can't swamp them with the vast array of what we know. They're just getting their feet wet.