Business Content
I once stayed in a hotel that had a bowl of numbers on a table in the lobby. Of course, I rearranged them.
I always ask myself these four questions to ground myself in the outcomes I want and the points of view I need to address before I start to write.
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The catch-22 for many small business owners is that their genius work doesn't involve writing and editing authentic, compelling business messaging, so they put it off or try to will it away.
Yep, a blank page and a blinking cursor can be intimidating. But it doesn't have to be debilitating.
My clients get a masterclass in this when they work with me on their WordMap or WordLaunch projects. But if you need some right now guidance, do this:
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You see, this thing people call “writer’s block” boils down to a lack of clarity or a lack of confidence. That’s it. And both clarity and confidence are things you can absolutely work on and improve and what draws solo entrepreneurs and small business owners to "WordLaunch” with me.
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Photo by Wonderlane on Unsplash. Haiku by Barbara Govednik.
If you’re feeling a little furrowed, depleted and “business writing-y” about your next piece of content, I invite to you play with your words. Permission granted to crank out a sh*tty first draft, mess around with saying whatever’s on your mind, write a poem instead of a blog post. You don’t have to publish it. The only goal is to shake you up and shake you out of your “business writing” mind. Because:
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That’s why batch creating content based on your most important core messages is to powerful. You have relevant content to draw from when you need it. Another path to content ease is creating a solid, strategic content calendar — which I happen to be teaching tonight in an impromptu session with my business coaching colleagues. If you can’t jump on a plane, you can join me virtually next week.
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