That’s why batch creating content based on your most important core messages is to powerful. You have relevant content to draw from when you need it. Another path to content ease is creating a solid, strategic content calendar — which I happen to be teaching tonight in an impromptu session with my business coaching colleagues. If you can’t jump on a plane, you can join me virtually next week.Read More
Raise your other hand if you ever threw both your hands in the air and said "I give up! Writing a blog (or a newsletter or a podcast) to market my business is stupid and a waste of time!" Put your hands down and take a deep breath. Here are two things you can do when content stress reaches its peak.Read More
Those well thought-out, beautifully on-message and nicely executed outreach plans don’t happen by accident. They happen with a plan.
Most of my clients tell me that they don’t plan out their messaging in advance because “writing’s not their thing.” Or that “they hate spending time on messaging.” Fair enough. But their risk is two-fold.Read More
But if you are beating yourself up because you really wanted to get into a good content groove and reach out to your audiences on a regular basis just like a responsible, growth-focused business owner, but somehow couldn’t or wouldn’t pull it off, don’t despair. I’ve got plan for you.Read More
We are on our fourth — fourth! — version of A Star is Born*. Bradley Cooper and I give you permission to recycle material, especially blog posts. Here are a few ideas for how to mix it up:Read More