As business owners, we juggle so much all the time and the stuff that takes us out of our comfort zone —like writing and talking about our business with authenticity — is the stuff we resist the most. I happens to all of us. But your story, told in your voice, that delivers your message to your people is too valuable to let it get buried in autopilot writing.Read More
Good messaging is only possible when you are clear on what you are trying to say. That has to happen first, before you start writing. Going in any other order is like putting random ingredients from your fridge into a pot and hoping you will somehow end up with delicious chicken noodle soup. Your likelihood of success is…limited.Read More
When you’re creating marketing content, you should be repeating yourself. Not in that, your-kid-in-the-backseat-asking-”are-we-there-yet?'“-nonstop way, but in a measured, strategic way.
It’s the reason I spend so much time working with my clients on owning their voice and honing their message so that their core messages — the things they say over and over again — are exquisitely clear. It’s the only way to be sure they are always writing on purpose.
Spoiler alert: several of my core messages are in the paragraph above. Raise your hand if you’ve never heard me say them before.Read More
Yet, I keep coming back to it in my own messaging for 4.23 Communication and seeing these same four struggles in clients and fellow small business owners when they write for their business.
So V.M.S.C. it is.Read More
But if you are beating yourself up because you really wanted to get into a good content groove and reach out to your audiences on a regular basis just like a responsible, growth-focused business owner, but somehow couldn’t or wouldn’t pull it off, don’t despair. I’ve got plan for you.Read More