Do you ever find yourself in a content rut? Out of ideas? Not sure where the words are going to come from? Try writing in a different form. Channel your inner Dr. Seuss. Write a marketing rap. Pen lyrics to a Broadway-worthy show tune. Or try haiku.Read More
Sometimes, content creation kicks our butts, even those of us who grow up to write for a living. Sometimes we have to concede that we might be programmed for perfectionism from birth, but it doesn't have to be a deal breaker if we learn to recognize and work around it.Read More
Maybe you’re clicking this shut right now thinking “what the hell is she talking about?” Fair enough. Or maybe you’re seeing that being who we are and bringing our whole selves to our business content can create a bridge to the people who are looking for that particular bridge.
And if you happen to be in the U.S. reading this, Happy Thanksgiving.Read More
You can – you have to – do this with the writing you do for your business. Peel back the generic industry-speak and clichés designed for everyone (aka no one in particular) and use your words. Unmask the euphemisms and dare to be real. Skip the flowery language…unless flowery language exactly exemplifies who you are and what you do.Read More