What it is about a piece of content that makes you crinkle up your nose and think “Oh please, that sounds so manufactured?” Or what makes you lean in a little more? What is it about my content that might induce either response? Is it something you can put your finger on?Read More
Sometimes, content creation kicks our butts, even those of us who grow up to write for a living. Sometimes we have to concede that we might be programmed for perfectionism from birth, but it doesn't have to be a deal breaker if we learn to recognize and work around it.Read More
Maybe you’re clicking this shut right now thinking “what the hell is she talking about?” Fair enough. Or maybe you’re seeing that being who we are and bringing our whole selves to our business content can create a bridge to the people who are looking for that particular bridge.
And if you happen to be in the U.S. reading this, Happy Thanksgiving.Read More