I help you develop your core messages.

The ones that will attract the right clients to propel your small business or coaching practice forward.

Four core beliefs power everything at 4.23 Communication: 

  1. Words matter; choose yours wisely.
  2. Clarity is a virtue.
  3. Content not anchored to outcomes will get lost in the noise. 
  4. Never, ever outsource your voice. 

When you work with 4.23 Communication, you uncover the authentic voice of your business and learn how to build  it into a powerful marketing tool. And I let you in on all of the insider tips and tricks content pros use every day to stay on message and make your writing time productive.

I nudge and nurture the writer in you (yes, there is one I promise).

Meet Barbara Govednik

4.23’s Founder & Content Strategist.

This role is the natural evolution of my decades in the corporate communication world, journalism education and lifetime passion for reading, writing and studying creative storytellers of all kinds.

I was born to be well said. I share a birthday with William Shakespeare (April 23rd to be exact), coming into this world exactly 400 years after the bard himself.

Nothing makes me happier than watching the big message picture click into focus for my clients. Close seconds include enjoying the endless restaurant scene in my hometown of Chicago, traveling the world with my husband and a really good cup of coffee.

“Thank you for being my wildly successful editor! I couldn’t have gotten anywhere near here  without you. I’m getting better and better at expressing who I am and what I do under your tutelage.” 
/ Amy L. Riley / Author, Loving the Pregnant You  & Founder, Shoop Consulting Group /