I once stayed in a hotel that had a bowl of numbers on a table in the lobby. Of course, I rearranged them.
I always ask myself these four questions to ground myself in the outcomes I want and the points of view I need to address before I start to write.
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Photo by Alesia Kaz on Unsplash
The presumption is that there’s only one way to do it and that you must manipulate and tamp down your true voice – and your very message – to fit that form.
It’s not true.
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image from Death to Stock Photo
What I had out there was a little junky, a little hodgepodge, a little chaotic. (Oh, the irony.) But also super common. So common, in fact, that I am willing to call myself out for it!
Message chaos happens three ways:
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For this year’s Leap Day, we’ve curated an amazing list of brainy, empathetic fellow business owners who will help us dissect the stuff that stifles our businesses.
Unsplash image by @kseny
For 4.23, too. I’ve been at this a long time (21 years in total this month!) and there’s power in a pause to consider what’s important and how do I help? So watch this space and 4.23’s other spaces (Facebook, LinkedIn) for refreshed ways to help you get out of your own rut about marketing, content, outreach, how you use your time (not to mention your money and your sanity.)
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