When you don’t consider yourself a professional writer or marketer, content feels like a slog. But it doesn’t have to be, and you don’t have to become a full-time writer to easily handle this important part of being a business owner. You just have to know what pro writers know use our tips and tricks.Read More
If the networks can run "How the Grinch Stole Christmas" every year since 1966, I can rerun a blog post, right? Besides, I still believe in the words. Remember, you can outsource the production of your words, but never, ever outsource your voice.Read More
Sticking to a set content schedule gets people into a groove of hearing from you. And it delivers the subtle message that you're someone who can be counted on not to flake; that you know how to stick to a schedule.
If you're curious about editorial planning. I'm piloting a new Content Calendar Build Workshop in January. It's a hands-on, get-the-guidance, do-the-work session to build your content calendar for the first three months of 2018. Details are here. A few seats are still open.Read More