Until you know your voice and message well enough to describe it in exacting detail to another person, even the most talented freelance writers will frustrate you. It won’t be entirely their fault.Read More
She knew her voice, she knew her message and she knew that finding and working with the right writer* would be as much, if not more, work than just sitting down to do the writing herself with my support, guidance and editorial reviews.Read More
Without anchoring all your content to your overarching story, you are just mucking around with words.
And that won’t help your business. In fact, it wastes a whole lot of time — yours and your readers’.Read More
But if you’re struggling to understand the message of your business or you just can’t seem to access your authentic voice, sometimes you just need a jump start of a different kind…these books might be just the thing.Read More