What it is about a piece of content that makes you crinkle up your nose and think “Oh please, that sounds so manufactured?” Or what makes you lean in a little more? What is it about my content that might induce either response? Is it something you can put your finger on?Read More
Maybe you’re clicking this shut right now thinking “what the hell is she talking about?” Fair enough. Or maybe you’re seeing that being who we are and bringing our whole selves to our business content can create a bridge to the people who are looking for that particular bridge.
And if you happen to be in the U.S. reading this, Happy Thanksgiving.Read More
You can – you have to – do this with the writing you do for your business. Peel back the generic industry-speak and clichés designed for everyone (aka no one in particular) and use your words. Unmask the euphemisms and dare to be real. Skip the flowery language…unless flowery language exactly exemplifies who you are and what you do.Read More
I was being ridiculous. It was an extreme manifestation of fear of being seen. It’s creeping up on me again as I write this because this whacked-out experience doesn’t paint me in the sanest light. But it’s real, it’s my story and there is at least one person out there who can relate at some level. And for that person, my words provide a service.