She knew her voice, she knew her message and she knew that finding and working with the right writer* would be as much, if not more, work than just sitting down to do the writing herself with my support, guidance and editorial reviews.Read More
You’re right. It takes a bit of bravery to come out from behind the curtain of happy talk, lingo or saying what you think people want to hear. Content written in your most authentic voice might not be expected or appreciated by all.
That’s okay. You can’t possibly contort your message and words to be all things to all people.Read More
What it is about a piece of content that makes you crinkle up your nose and think “Oh please, that sounds so manufactured?” Or what makes you lean in a little more? What is it about my content that might induce either response? Is it something you can put your finger on?Read More