blog

A message from the official haiku division of 4.23 Communication.

Well Said Wednesday in Haiku: Blog and Blog Again

August 18, 2021 in Content Planning

Today, a blog in haiku form. About blogging.

Well Said Wednesday in Haiku: Why You're Not Writing Today

June 16, 2021 in The Writing Habit

We make up sooooo many roadblocks to getting content done, don’t we? Almost anything sounds better than staring down a blank page. But it doesn’t have to be that way…

Well Said
Again

Some of our favorite blogs.

Recent Posts

Well Said Wednesday: What Writing My Dad's Obituary Showed Me About Writing For My Business

The presumption is that there’s only one way to do it and that you must manipulate and tamp down your true voice – and your very message – to fit that form.

It’s not true.

Well Said Wednesday: ICYMI: Clean Up On Aisle Seven

What I had out there was a little junky, a little hodgepodge, a little chaotic. (Oh, the irony.) But also super common. So common, in fact, that I am willing to call myself out for it!

Message chaos happens three ways:

Well Said Wednesday: When the tank runs dry...

This month, I am doing some deep work within my business. I am sussing out the ways I can bring the most help, support, structure and sanity to my fellow small business owners. I am designing ways for them to embody their message, in the simplest, yet most compelling ways.

And I’m running through Sharpies and Post It’s like it’s my job! (Well, for now it kind of is my job.)

Well Said Wednesday: About Those Voices In Your Head...

Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Don’t let it.

Well Said Wednesday, Again: Unsubscribes For The Win!

I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.)