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Well Said Wednesday: Who's With Me?

January 18, 2023 in The Writing Habit
Tags: Haiku, Time Management

Photo by Shiro hatori on Unsplash

Well Said Wednesday: Life *Does* Move Pretty Fast

January 04, 2023 in Fear & Loathing in Mktg, The Writing Habit

Let's face it, 2023 is gonna go by in a flash. But that flash still contains 360-odd days to: Write that book, boost your business, exorcise limited marketing myths, be seen and be heard authentically and consistently, get sh*t done.

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Tags: Marketing Mindset Reset, Fear & Loathing in Content Marketing, Get.Writing.Done, Get started, Getting Started
Holiday Haiku: A talking snowman/A glowing, left-out reindeer/holidays are weird

Well Said Wednesday: A Creative Stretch, 17 Syllables at a Time

December 21, 2022 in Fear & Loathing in Mktg, Inspiration & Creativity

And that’s why I share the haikus that I write for fun within the realm of my business. Writing can be hard, I like to give myself a little creative stretch now and then. So I turn to haikus which have just the right balance of structure and absurdity.

It’s one of the ways I show up as me in my content. Because that’s what good messaging does. It telegraphs you. It attracts your group and lets the others walk away. It shows your heart. ♥

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Tags: Holiday Haiku, Message, Authentic Voice

The Turkey of Accomplishment is watching over you, knowing you’re about to do something great.

Well Said Wednesday: Thank You, You Charming Gardeners

November 23, 2022 in Fear & Loathing in Mktg, Inspiration & Creativity

I couldn't let this Well Said Wednesday post go by without a sincere and heartfelt "thank you." It is a privilege to be able to shape a business that serves small business owners and does so authentically and whole-heartedly.

And the only way that happens is with you.

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Tags: Thanksgiving, Appreciation

Well Said Wednesday: I Get It, You Love Your Business, You Hate Marketing

November 09, 2022 in Fear & Loathing in Mktg

“What I’d prefer is to just sit back quietly until the clients find me."

And who wouldn't? But magical thinking is a lousy marketing strategy. Today’s blog offers an alternative and a timely reframe on marketing.

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Tags: Content Stress, Fear & Loathing in Content Marketing, Marketing Content, Magical Thinking
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Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Don’t let it.

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Well Said Wednesday, Again:  Unsubscribes For The Win!
Well Said Wednesday, Again: Unsubscribes For The Win!

I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.) 

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