Conventional wisdom (the same "wisdom" that programs Christmas movies before Halloween) said, "Wait until 2023." Conventional wisdom said, "Lean into the new year/ fresh start energy."
Thankfully, my energy (boosted by the energy of my business coach) said, "Nah. Do it now."
Read More
So, here’s the first thing I said. Maybe it will surprise you. Maybe it will feel deeply true for you. Maybe you’ll think “yes, exactly” or “!00%.”
Read More
This month, I am doing some deep work within my business. I am sussing out the ways I can bring the most help, support, structure and sanity to my fellow small business owners. I am designing ways for them to embody their message, in the simplest, yet most compelling ways.
And I’m running through Sharpies and Post It’s like it’s my job! (Well, for now it kind of is my job.)
Read More
The catch-22 for many small business owners is that their genius work doesn't involve writing and editing authentic, compelling business messaging, so they put it off or try to will it away.
Yep, a blank page and a blinking cursor can be intimidating. But it doesn't have to be debilitating.
My clients get a masterclass in this when they work with me on their WordMap or WordLaunch projects. But if you need some right now guidance, do this:
Read More
Image by Vika Strawberrika via Unsplash
Those are the same guard rails that should rein in our written content too, by the way.
It’s just that the consequences are more visible when we are talking. Eyes glaze over and heads start nodding to urge you to get to the point. The podcast gets clicked off, the audience retreats to their phone screens, the Zoom audience looks pretty sleepy.
So I challenge you to get in front of a real, live (or “computer live”) audience. Watch them take in you what you say and see if you aren’t picking up some editing and sharpening input along the way.
Read More