Re-sharing this blog for several reasons:
1) The blog is, indeed, due again. It is Well Said Wednesday, after all.
2) I am travelling again — 10 days to visit family in Chicago then work with my business coaches and colleagues in Asheville.
That’s why batch creating content based on your most important core messages is to powerful. You have relevant content to draw from when you need it.
Another path to content ease is creating a solid, strategic content calendar — which I happen to be teaching tonight in an impromptu session with my business coaching colleagues.
Don’t despair if you can’t get on a plane and join me. I’m doing two sessions of my Build Your Content Plan Workshop next week — live via Zoom videoconferencing. It’s all about helping you create a strategic, doable plan that keeps you in the conversation with your audiences. Read more here.
And… early bird pricing ends this Sunday, Sept. 15. Use the code EARLY and get special $99 pricing.
As Workshop frequent flier Paige says, “Working with themes and topics has been a game-changer.” She’s also a fan of Newsjacking, which is one the tricks I share.
There are two things I know a bit about because I do them over and over: messaging for businesses and being away from the office for extended periods. Sometimes it's because I've been traveling (like last month's travel to Australia.) Sometimes the reason is less exotic (like the past two weeks I spent attending to family issues.)
Yet, whatever is on my calendar, the blog deadline still comes up every two weeks.
I put an asterisks on "today" in the sentence above because it's a bit of a fib. You're reading this today, but I was writing this on an entirely different day. Before jet lag. Before family responsibilities.
Like discussed on a previous Well Said Wednesday, this is the beauty of content planning and batch creating. It helps us manage time and remain consistent with our messaging.
Yet, there are times when even the best laid plans get thrown off course. There are a number of tactics you can use when you hit a content creation time-crunch.
Re-run popular posts.
It's nice to put a fresh opening on a old post and rerun it. You can see how I did that in this post.
Share your "greatest hits."
String together a few pieces of content that tell your core messages best. Sitcoms call this technique "clip shows" when the whole episode revolves around flashbacks to previous episodes. It works for content, too. Here's an example.
If all else fails...
You can always acknowledge that we are fallible humans swimming against the tides of an ever-changing world. Like this one.
There's a lot to be said for consistency when writing about your business. You want to be consistent in how you define and use your core messages, but you also want to maintain consistency of pace.
It puts you in a predictable rhythm with your audiences, no long curious gaps where they wonder if you're still in business. It also helps you become a better writer for your business because you're practicing at regular intervals, not stopping and starting and starting over all the time.
What stops you from consistently writing about your business?