Writing on purpose is focusing on your core messages, connecting your content to your offerings and having a simple plan that takes the scrambling for topics and “dashing off this or that” off the table for good.Read More
When solo business owners say to me “I don’t blog (or do videos or send a newsletter) because I don’t have anything interesting to say” my only reply is “If you truly believe that, it might be time to go back to the corporate grind.” Because if you have a business, you have a message. If you provide a valuable service or interesting product, you have a message. And it’s part of the gig as a business owner to get your message out there.Read More
Sticking to a set content schedule gets people into a groove of hearing from you. And it delivers the subtle message that you're someone who can be counted on not to flake; that you know how to stick to a schedule.
If you're curious about editorial planning. I'm piloting a new Content Calendar Build Workshop in January. It's a hands-on, get-the-guidance, do-the-work session to build your content calendar for the first three months of 2018. Details are here. A few seats are still open.Read More
When you mess up and use the wrong word, people notice. Especially your and you're. People get irate about that one. What's worse is that even when we know which word is witch -- I mean which -- sometimes we just type the wrong one without thinking.Read More