Writing on Purpose
If you know anything about my approach to messaging, you know I believe in content planning -- mapping out what you're going to say and when you're going to say about a month -- maybe two -- in advance. But there's something that is even more powerful than a plan.
It's this simple fact: You already know what you need to say.
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Until you know your voice and message well enough to describe it in exacting detail to another person, even the most talented freelance writers will frustrate you. It won’t be entirely their fault.
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She knew her voice, she knew her message and she knew that finding and working with the right writer* would be as much, if not more, work than just sitting down to do the writing herself with my support, guidance and editorial reviews.
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Writing on purpose is focusing on your core messages, connecting your content to your offerings and having a simple plan that takes the scrambling for topics and “dashing off this or that” off the table for good.
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Messaging is just part of the gig as a solo business owner. It’s non-negotiable. And until you know your voice and message well enough to describe it in exacting detail to another person, even the most talented freelancer writers will frustrate you. It won’t be entirely their fault.
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