She knew her voice, she knew her message and she knew that finding and working with the right writer* would be as much, if not more, work than just sitting down to do the writing herself with my support, guidance and editorial reviews.
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Well Said Wednesday: Are You Telling A Story or Mucking Around With Words?
Without anchoring all your content to your overarching story, you are just mucking around with words.
And that won’t help your business. In fact, it wastes a whole lot of time — yours and your readers’.
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Well Said Wednesday: Be Well Read
But if you’re struggling to understand the message of your business or you just can’t seem to access your authentic voice, sometimes you just need a jump start of a different kind…these books might be just the thing.
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Well Said Wednesday: Inigo Montoya Has Thoughts About Your Message
In fact, when I asked my mastermind group what their reaction to the word was, all three people visibly recoiled. Seriously. They pulled back from the table and me.
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Well Said Wednesday: Richard Branson Knows From Authenticity
You’re right. It takes a bit of bravery to come out from behind the curtain of happy talk, lingo or saying what you think people want to hear. Content written in your most authentic voice might not be expected or appreciated by all.
That’s okay. You can’t possibly contort your message and words to be all things to all people.
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