If you saw Tuesday’s Facebook post, you’ll know what today’s blog post is about.
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Well Said Wednesday: Is "Authenticity" Real?
What it is about a piece of content that makes you crinkle up your nose and think “Oh please, that sounds so manufactured?” Or what makes you lean in a little more? What is it about my content that might induce either response? Is it something you can put your finger on?
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Well Said Wednesday: Some People Love Clogs, Others Hate Them...
To my audience, haikus have become something of a signature, a little amusement to break up the day. They are a subliminal reminder that all content work doesn’t have to be a hard, grammar-tangled slog. They’re a permission slip to have fun with language. They are crazy-easy for people to share. And, some people think I am crazy for posting them.
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BONUS Well Said Wednesday: The Haiku Origin Story
Do you ever find yourself in a content rut? Out of ideas? Not sure where the words are going to come from? Try writing in a different form. Channel your inner Dr. Seuss. Write a marketing rap. Pen lyrics to a Broadway-worthy show tune. Or try haiku.
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Well Said Wednesday: Peppercorns, Auto-Pilot and Other Things That Ruin Your Day
As business owners, we juggle so much all the time and the stuff that takes us out of our comfort zone —like writing and talking about our business with authenticity — is the stuff we resist the most. I happens to all of us. But your story, told in your voice, that delivers your message to your people is too valuable to let it get buried in autopilot writing.
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