When you don’t consider yourself a professional writer or marketer, content feels like a slog. But it doesn’t have to be, and you don’t have to become a full-time writer to easily handle this important part of being a business owner. You just have to know what pro writers know use our tips and tricks.
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If the networks can run "How the Grinch Stole Christmas" every year since 1966, I can rerun a blog post, right? Besides, I still believe in the words. Remember, you can outsource the production of your words, but never, ever outsource your voice.
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Sticking to a set content schedule gets people into a groove of hearing from you. And it delivers the subtle message that you're someone who can be counted on not to flake; that you know how to stick to a schedule.
If you're curious about editorial planning. I'm piloting a new Content Calendar Build Workshop in January. It's a hands-on, get-the-guidance, do-the-work session to build your content calendar for the first three months of 2018. Details are here. A few seats are still open.
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If you only have a handful of hours to focus on writing (because you're also, you know, running a business), a content calendar makes that time meaningful. It tells you "here's what you're writing about and it publishes/posts/sends on this date, so get going."
(Figuratively. Currently, my content calendar does not speak to me. Maybe next year.)
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