It's Thanksgiving week here in the U.S. which means at least three things: turkey dinners will be eaten on Thursday, massive shopping will take place or be avoided like the plague on Friday and many of us will be traveling on either end of the weekend.
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I hate to break it to you, but when you string words together into messaging that supports and propels your business, you are writing. When you string words together into content that teaches or enlightens or sells, you are writing. And that makes you a writer.
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When you mess up and use the wrong word, people notice. Especially your and you're. People get irate about that one. What's worse is that even when we know which word is witch -- I mean which -- sometimes we just type the wrong one without thinking.
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Now, I don’t believe the occasional typo is a death sentence for you or your business. We’re all human. But when typos are a consistent feature in all your blog posts, sales letters, Facebook updates and other content, you start to come off as a sloppy human.
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Safety and results. I have no scientific proof that those two concepts have never been seen in the same place at the same time (like Superman and Clark Kent), but it sure feels true.
You can't get closer to results when you maintain a death grip on safety.
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