Metaphorically, we want the content we write for our business to be as beautiful as this from the first tap of the keyboard. (Photo credit me at the summit of a hike the other day near Marlborough, NZ.)
Here’s the thing that trips up more entrepreneurs than anything else when they talk to me about writing for their business. They want their content to be exquisite (a nice goal, if a little lofty). And they think that it can be exquisite instantly.
So here’s what I have to tell them:
Read More
Safety and results. I have no scientific proof that those two concepts have never been seen in the same place at the same time (like Superman and Clark Kent), but it sure feels true.
You can't get closer to results when you maintain a death grip on safety.
Read More
I was being ridiculous. It was an extreme manifestation of fear of being seen. It’s creeping up on me again as I write this because this whacked-out experience doesn’t paint me in the sanest light. But it’s real, it’s my story and there is at least one person out there who can relate at some level. And for that person, my words provide a service.
Getting started on something — anything— is one of the most powerful ways to lift you from writing procrastination. You might even end up with something you like.
And you might not, but that’s still not defeat.
Read More
Your people need to hear from you, so they can figure out that they are, in fact, your people.
Break up with limited thinking about writing, free yourself from the grip of procrastination and set your message —and your business— free. I’ve got four things that will help.
Read More