Independence is what most of us desire when we leave the seemingly safe but claustrophobic confines of a corporate job and "go out on our own." "Woo hoo we get to do our own thing!" we exclaim, possibly in our pajamas, scrolling through really cute business card templates on Moo. Until the thud of "Oh man, we have to everything" starts to drag us down. One of the chief culprits I see among my peeps: Content Stress.
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Well Said Wednesday: There's Money In Your (Core) Message
You just need the right starting point. And trust me and my decades of communication experience when I say, the blank page is never your starting point. A blank page is ground zero. You know far too much about what your business does, the results you get and the people you work with to start from ground zero.
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Well Said Wednesday: Don't Fall Into The Carrie Bradshaw Content Trap
Today is the 20th anniversary of the first episode of Sex and the City. Which is an unlikely topic for 4.23 Communication talk about until I see the coaches and solo business owners I work with slip into one Carrie-like mindset that holds their businesses back. As the anniversary approached, I couldn’t help but wonder (see what I did there…) why so many smart business owners…
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Well Said Wednesday: Funeral Flowers and The Dangers of Cliché, Euphemism and Flowery Language
You can – you have to – do this with the writing you do for your business. Peel back the generic industry-speak and clichés designed for everyone (aka no one in particular) and use your words. Unmask the euphemisms and dare to be real. Skip the flowery language…unless flowery language exactly exemplifies who you are and what you do.
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Well Said Wednesday: Silence Is Golden
Sometimes, despite our best planning and all good intentions, life intervenes. It's true! Even people who create content for a living sometimes succumb to content stress!
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