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Well Said Wednesday, Again: Unsubscribes For The Win!

August 04, 2021 in Fear & Loathing in Mktg

I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.) 

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Tags: writing, spam, newsletters, Content Stress, Barbara Govednik
Never start with a blank page.

Well Said Wednesday: Try This

July 14, 2021 in Message Basics, Fear & Loathing in Mktg

You see, this thing people call “writer’s block” boils down to a lack of clarity or a lack of confidence. That’s it. And both clarity and confidence are things you can absolutely work on and improve and what draws solo entrepreneurs and small business owners to "WordLaunch” with me.

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Tags: Writer's Block, Core Message, Process, Business Content
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A message from the official haiku division of 4.23 Communication.

Well Said Wednesday in Haiku: Typos

July 07, 2021 in Message Basics

I firmly stand by the sentiment in the haiku. Yes, you should try to avoid typos. And you can feel bad about a typo. But you don’t need to feel that bad. Unless you are the diploma maker for fictional Elmdale College (my fellow Schitt’s Creek fans know what I mean!)

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Tags: Haiku, Messaging, Barbara Govednik, typos, Schitt's Creek, Public Relations, Alexis Rose
Photo credit: Me and my word of the year: Creative + Courageous = Creageous

Photo credit: Me and my word of the year: Creative + Courageous = Creageous

Well Said Wednesday: Because Listening To Your Own Voice is *Awesome* 😕 (said no one ever)

June 30, 2021 in Fear & Loathing in Mktg

But once it was done, it was so incredibly hard to bring myself to listen to it! A million "what ifs" flooded my brain.

  • "What if my voice sounds ridiculous?"

  • "What if I say 'um' 1 million times?"

  • "What if I blather on and on and on and on and on..."

We get really creative when it comes to stalling, muting our voice and holding back our message.

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Tags: Fear & Loathing in Content Marketing, Being Seen, Perfectionism, Authentic Voice, Barbara Govednik, Messaging
Photo by Thom Milkovic on Unsplash

Photo by Thom Milkovic on Unsplash

Well Said Wednesday: Is Tinkering With Your Content Making It Better...Or Different?

June 23, 2021 in Fear & Loathing in Mktg

First drafts, second drafts, third drafts: all helpful for clear, clean messaging. Beyond that, you are making editing not a tool of improvement, but a tool of procrastination. Because putting your words — and putting yourself — out there is a vulnerable thing to do. It can feel so much safer to hide. Or tinker.

You probably can make that blog post better with a review and rewrite or two. But at some point you have to ask yourself

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Tags: Typewriter Day, Typing, Tinker, Hiding, Fear of Being Seen
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Well Said Wednesday, Again:  Unsubscribes For The Win!
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I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.) 

Read more →