• The (anti-chaos) Content Cohort
  • How I Can Help
  • About
  • Blog
  • Contact
  • WordPlan: 1-1 Content Strategy Planning
  • Menu

4.23 Communication

Be well said.
  • The (anti-chaos) Content Cohort
  • How I Can Help
  • About
  • Blog
  • Contact
  • WordPlan: 1-1 Content Strategy Planning
 
 
 
 
Privacy Policy

© 2017-26 423 Communication, LLC. All rights reserved. Site design by Blue Elephant Creative.
Photo by Thom Milkovic on Unsplash

Photo by Thom Milkovic on Unsplash

Well Said Wednesday: Is Tinkering With Your Content Making It Better...Or Different?

June 23, 2021 in Fear & Loathing in Mktg

Happy National Typewriter Day!

Quick question: Have you ever written on a typewriter?

An actual, clackity manual typewriter that requires you to pound on the keys, there is no delete key and the only version of “save” is rolling in a fresh piece of paper?

There was an old manual typewriter at our house when I was a kid and I loved playing with it.

There was the very specific zchwit, zchwit sound of rolling the paper onto the — what do you call that thing that held the paper?

I loved the “ping” that would ring out when you reached the right margin. What a great progress marker. “Ping! You filled an entire line! Good for you!”

Typewriters required a lot of energy and movement. And something close to danger. You were committing words to paper that were very difficult to undo.

Change your mind? Well, now you’ll have to overtype or paint on the White-Out or dramatically rip out the whole d*mn sheet of paper and crumple it in a ball.

As I write this now, almost nothing is moving except my fingers and the cursor.

If I change my mind, I can backspace, delete and cut to my heart’s content, never having to worry about starting over with a whole new piece of paper. Obliterating my words is easy and accessible. Maybe too easy.

Tinker. Tinker. Tinker.

We lose something when we “word process” on our computers or tablets.

We release that sense of finality and tinker around on our drafts for days (or weeks or months or even years!) because it’s so easy to do.

Our words are just sitting there in their impermanence, ready to be changed at a moment’s notice. That’s great for typos, but not so great for our messaging.

First drafts, second drafts, third drafts: all helpful for clear, clean messaging.

Beyond that, you make editing not a tool of improvement, but a tool of procrastination.

Because putting your words — and putting yourself — out there is a vulnerable thing to do. It can feel so much safer to hide.

Or tinker.

You probably can make that blog post better with a review and rewrite or two. But at some point you have to ask yourself:

Am I making this draft better

or

am I making this draft different?

Not to mention the fact that you’re training yourself to believe “messaging takes too long and requires way too much energy.”

That is not entirely true, especially if you’re using a solid framework to stay on message and a bulletproof process to stay on task.

These are things your old-fashioned typewriter would remind you of every time you zchwit-zchwitted a new piece of paper onto the roller. But since you probably don’t have one, let me do it for you:

Resist the urge to tinker around on your drafts forever.

Get your message out there!


“Well Said Wednesday” is a blog by Barbara Govednik, Founder, Content Coach & Message Strategist of 4.23 Communication. It’s published every other Wednesday…ish.


Tags: Typewriter Day, Typing, Tinker, Hiding, Fear of Being Seen
Prev / Next

Well Said
Again

Some of our favorite blogs.


Recent Posts
Well Said Wednesday: What Writing My Dad's Obituary Showed Me About Writing For My Business
Well Said Wednesday: What Writing My Dad's Obituary Showed Me About Writing For My Business

The presumption is that there’s only one way to do it and that you must manipulate and tamp down your true voice – and your very message – to fit that form.

It’s not true.

Read more →
Well Said Wednesday:  ICYMI: Clean Up On Aisle Seven
Well Said Wednesday: ICYMI: Clean Up On Aisle Seven

What I had out there was a little junky, a little hodgepodge, a little chaotic. (Oh, the irony.) But also super common. So common, in fact, that I am willing to call myself out for it!

Message chaos happens three ways:

Read more →
Well Said Wednesday: When the tank runs dry...
Well Said Wednesday: When the tank runs dry...

This month, I am doing some deep work within my business. I am sussing out the ways I can bring the most help, support, structure and sanity to my fellow small business owners. I am designing ways for them to embody their message, in the simplest, yet most compelling ways.

And I’m running through Sharpies and Post It’s like it’s my job! (Well, for now it kind of is my job.)

Read more →
Well Said Wednesday:  About Those Voices In Your Head...
Well Said Wednesday: About Those Voices In Your Head...

Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Don’t let it.

Read more →
Well Said Wednesday, Again:  Unsubscribes For The Win!
Well Said Wednesday, Again: Unsubscribes For The Win!

I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.) 

Read more →