First drafts, second drafts, third drafts: all helpful for clear, clean messaging. Beyond that, you are making editing not a tool of improvement, but a tool of procrastination. Because putting your words — and putting yourself — out there is a vulnerable thing to do. It can feel so much safer to hide. Or tinker.

You probably can make that blog post better with a review and rewrite or two. But at some point you have to ask yourself