• The (anti-chaos) Content Cohort
  • How I Can Help
  • About
  • Blog
  • Contact
  • WordPlan: 1-1 Content Strategy Planning
  • Menu

4.23 Communication

Be well said.
  • The (anti-chaos) Content Cohort
  • How I Can Help
  • About
  • Blog
  • Contact
  • WordPlan: 1-1 Content Strategy Planning
 
 
 
 
Privacy Policy

© 2017-26 423 Communication, LLC. All rights reserved. Site design by Blue Elephant Creative.

Well Said Wednesday: Do You Haiku?

April 26, 2017 in Blog

Now, I hold no illusions that haikus are going to catapult my business to the stratosphere. They are unlikely to gain new clients for me. But they give friends and clients of 423 a smile. They give me an avenue to share a bit of my personality -- the word-nerd, amused part.

Read More
Tags: Content, Haiku, National Poetry Month, Well Said Wednesday, Writing

Well Said Wednesday: Abridged

April 12, 2017 in Blog

Sometimes life intervenes. That's okay.

Read More
Tags: Content, Content Planning, Life Intervenes, Well Said Wednesday

Well Said Wednesday: Write From the Heart

March 29, 2017 in Fear & Loathing in Mktg, Voice & Authority

I have no idea if this is the work of Sir Richard himself or a team that gets, and is given the freedom to use, his voice. But I do know that in a sea of corporate speak, gobbledygook, stay positive messages from corporations, entrepreneurs and small business owners, this one is a nice example of speaking from the heart.

Read More
Tags: Be well said, Corporate Speak, Employee Communication, Executive Communication, Well Said, Well Said Wednesday, Barbara Govednik, Vulnerability of Words, Richard Branson

Well Said Wednesday: Really Excited Edition!!! (Again!!!)

March 15, 2017 in Blog

Last week, my friend Jen posted on Facebook about her company's policy on using exclamation points. She is being limited to one per email and it's kind of a drag for her. To me, it's sound grammatical policy that I applaud heartily. (Heartily!) Yes, I kind of discriminate against exclamation marks.

Read More
Tags: Content, Editing, Editor-in-Chief, Well Said, Well Said Wednesday, Writing

Well Said Wednesday: Who Are You? (And Why Should I Care?)

March 01, 2017 in Blog

Next week, I am headed to a several-day, out-of-state conference with a couple hundred other entrepreneurs working on their businesses. Most of my prep work is done. Flights and hotel were booked long ago, the conference itinerary is loaded into my calendar, I've got an Evernote list of local restaurants I want to try. I'll pack next week so there is only one thing left to do: Practice my answer to "so what do you/423 Communication do?"

Read More
Tags: Be well said, Clarity, Core Message, Elevator Pitch, Introductions, Well Said, Well Said Wednesday, Conferences
Prev / Next

Well Said
Again

Some of our favorite blogs.


Recent Posts
Well Said Wednesday: What Writing My Dad's Obituary Showed Me About Writing For My Business
Well Said Wednesday: What Writing My Dad's Obituary Showed Me About Writing For My Business

The presumption is that there’s only one way to do it and that you must manipulate and tamp down your true voice – and your very message – to fit that form.

It’s not true.

Read more →
Well Said Wednesday:  ICYMI: Clean Up On Aisle Seven
Well Said Wednesday: ICYMI: Clean Up On Aisle Seven

What I had out there was a little junky, a little hodgepodge, a little chaotic. (Oh, the irony.) But also super common. So common, in fact, that I am willing to call myself out for it!

Message chaos happens three ways:

Read more →
Well Said Wednesday: When the tank runs dry...
Well Said Wednesday: When the tank runs dry...

This month, I am doing some deep work within my business. I am sussing out the ways I can bring the most help, support, structure and sanity to my fellow small business owners. I am designing ways for them to embody their message, in the simplest, yet most compelling ways.

And I’m running through Sharpies and Post It’s like it’s my job! (Well, for now it kind of is my job.)

Read more →
Well Said Wednesday:  About Those Voices In Your Head...
Well Said Wednesday: About Those Voices In Your Head...

Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Your inner critic will tell you plainly that you’re about to embarrass yourself or that you can’t say that. It’s a shifty, narrow-minded, unhappy entity that entices you to backspace, delete and spend your writing time listening to the entire catalog of The Police. Don’t let it.

Read more →
Well Said Wednesday, Again:  Unsubscribes For The Win!
Well Said Wednesday, Again: Unsubscribes For The Win!

I could feel myself teetering on the edge of "why bother" last Monday. (Yep, even people who do this for a living and who know that content marketing is a long game of trust building and credential establishing have weak moments.) 

Read more →