We need more fireworks in our lives, especially if we’re traveling down that seemingly endless road of creating content for our businesses. Write the blog… write the newsletter…write the video script…write the sales letter…write the book chapter…write the email…write the sentence you don’t hate.
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Ever had one of those days when the content just wouldn't come? When you had no idea what to say? When you wondered why does your business require so...many...words? We all do. The unspoke truth of being a business owner is that writing is a frequent, probably daily, task.
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Type, type, type, type, type.Backspace, backspace, backspace. Type. Delete. Ty…surf the web for “research.” Scroll through Nordstrom’s Half Yearly Sale. Text to accountability partner, “Oops, didn’t have a chance to write my blog this week.”
The previous scenario may or may not be based on true events. But if you’re an entrepreneur who struggles to keep up with the content your business demands, it may ring true.
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Confession: This week, Stephanie at Blue Elephant Creative reminded me that not all of my great ideas and words need to see the light of day. She was right. I was being very precious about my words. I was treating every half-baked idea and dashed off sentence as if they were gold and couldn't possibly be parted with. So not true.
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Regardless of what we do for our clients, all of us write for our businesses. A blog post, a sales letter, the Chamber of Commerce presentation, the email to an underperforming vendor; we need to be good with words. Yet, so many of my clients groan at the thought of sitting down to write.
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