In fact, when I asked my mastermind group what their reaction to the word was, all three people visibly recoiled. Seriously. They pulled back from the table and me.Read More
Fear & Loathing in Mktg
You’re right. It takes a bit of bravery to come out from behind the curtain of happy talk, lingo or saying what you think people want to hear. Content written in your most authentic voice might not be expected or appreciated by all.
That’s okay. You can’t possibly contort your message and words to be all things to all people.Read More
As business owners who write for our businesses, we bump up against the issue of being vulnerable in our words all… the… time. And mostly we don’t even realize it. However, those vulnerable words can also be our truest voice and our most potent content.Read More