Plans we made a month ago or a week ago feel, well, laughable. And a whole lot remains uncertain.
That’s the thing about what we called “Crisis Communication” back in my corporate communications days.
Note the important word in that sentence: tweak.
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When you own your voice and put it out there, you are making the single biggest contribution to your marketing that you can make.
Clever taglines are nice and beautiful photos may reel someone in, but what makes them choose to work with you?
You.
What is the thing that differentiates you from all the other coaches, designers, consultants, agencies?
You.
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Admitting it. These are strange days indeed. We’ve all got to to what we can to stay strong, stay healthy and stay sane.
What better time for a new haiku — as well as a few other tools.
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In my former corporate career, I have been the person who writes the messages we’re all getting from our airlines, our co-working facilities, our houses of worship about COVID-19 response. I’ve been the person working around the clock to get communications plans in place and stay up to date in an ever-evolving landscape.
In that spirit, I share a few messaging best practices for those of you with face-to-face businesses and/or employees.
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It is way too early to give up on the idea that 2020 can be the breakthrough year for your messaging. Here are three paths to giving yourself a do-over and getting.writing.done.
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