Some days, the only thing louder than my inner critic (aka Roger Ebert) is my inner snarky teen (aka Liz Lemon, the high school years).

She sees the writing blocks I have on my calendar, and the content I plan to work on in that timeframe.

She rolls her eyes.

"That's not a real. You made that deadline up," she deadpans and slinks off to do something else.

She's not entirely wrong.

Most of us don't have a bottomless well of self-motivation. When we're not feeling it, self-imposed deadlines are like jumbo shrimp -- the ultimate oxymoron. That's when you need a back-up plan.

Co-working is a powerful back-up plan.

When I meet up with fellow entrepreneurs live (back when that was a thing) or virtually, the energy changes. We have accountability. We have focus. Writing doesn't seem like such a slog.

We declare what we're working on. We set a timer. We get.writing.done.

Then we laugh at the end of the session, because co-working *shouldn't* work, but it does. It's a centering point that helps us cut through our own bullsh*t and focus.

Or maybe it's because misery loves company.

No matter. It works.

That’s why I created On Fridays, We Write: Virtual Co-working, Accountability and Connection. It’s a three-hour block every Friday where a group of us bask in the collective energy of declaring what we’re working on, being heads down doing the work for three 45-minute sprints, then celebrating our accomplishments.

Wanna give it a try?

Get yourself in the October session by signing up today. Once the month’s sessions start — this Friday — you have to wait until the next month to join in.

But don’t dawdle. Registration closes at midnight, Thursday, October 1 — that’s tomorrow, people!

And if you’re thrifty, October offers five sessions for the price of four :-)

What do you have to lose…other than a few to do list items?