It’s September 2. WTF?
2020 has been a wild one, no?
Here are a few things I’ve been leaning into to get me through — an app, a read, a resource, a distraction and a song. Maybe they’ll work for you, too.
Read More
Well Said Wednesday: Where'd You Go, 4.23?
Which is a long way of saying that with all the juggling, balls got dropped. Actually, some balls got gently set to the side for a while. I’ve always preached to my Build Your Content Plan folks that they should only take on the outreach schedule they can maintain for the long run. Walking my talk, I trimmed back the blog so I could keep The 23rd on schedule.
Read More
Photo by Lechon Kirb on Unsplash
Well Said Wednesday: Messaging Is Exhausting This Year. It's Not Just You.
How many times have you felt overwhelmed or exhausted by all the “new normals” we’ve had thrown at us this year?
And here’s the thing. A challenging year creates the need for challenging messaging.
And challenging messaging is exhausting to create.
It’s not just you. It’s me. It’s all of us.
Photo by Clay Banks via Unsplash.
Well Said Wednesday: Saying Something. Doing Something.
The urgency can be palpable and if you haven't had to think through what your stance on social or political matters is as a business, you make in-the-moment, reactionary decisions. Some of them will be great. Others might not be.
So, if you can take a pause, consider:
Making Conscious Choices
Avoiding the Bandwagon
Expanding Your Shares and Your Visuals
Photo by Guillaume de Germain on Unsplash
Well Said Wednesday: Too Much, Too Little, What's "Just Right" Content?
Is there an absolute number of emails or posts that is "Just Right?" No. As I tell my content planning clients, the best outreach volume is the one
you can maintain consistently
that doesn't let people forget about you or that they signed up for your list
that gives you room for added outreach wildcards like launches or tie ins
that doesn't annoy and come off as bombardment
that supports building trust and building the conversation with the people you're reaching out to