Independence is what most of us desire when we leave the seemingly safe but claustrophobic confines of a corporate job and "go out on our own." "Woo hoo we get to do our own thing!" we exclaim, possibly in our pajamas, scrolling through really cute business card templates on Moo. Until the thud of "Oh man, we have to everything" starts to drag us down. One of the chief culprits I see among my peeps: Content Stress.
Read MoreContent Planning
Well Said Wednesday: Are You and Your Content Ready For Anything?
Well Said Wednesday happened to land on Valentine's Day this year. But this is not going to be a hearts and flowers kind of post. Because if it's Wednesday, Feb. 14 where you currently are, it's most likely already Thursday, Feb. 15 where I am, on the island of Tasmania in Australia. This post has been in the queue waiting to launch for a while. That's the beauty of content planning (and execution, of course):
Read MoreBonus Well Said Wednesday: Writing, Planning and Haiku
Sticking to a set content schedule gets people into a groove of hearing from you. And it delivers the subtle message that you're someone who can be counted on not to flake; that you know how to stick to a schedule.
If you're curious about editorial planning. I'm piloting a new Content Calendar Build Workshop in January. It's a hands-on, get-the-guidance, do-the-work session to build your content calendar for the first three months of 2018. Details are here. A few seats are still open.
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