If you saw Tuesday’s Facebook post, you’ll know what today’s blog post is about.Read More
The Writing Habit
There are plenty of reasons to understand your audience/ideal client at a deep level. It impacts what you offer and how you can best be of service, of course, but it also opens the door to creating more engaging content that draws examples and anecdotes from their experience, not yours.Read More
Strategically building your content around core messages means a lot less idle chatter and a lot more focused conversation with your clients and prospects.
Chatter happens when we sit down to write without a clear concept of what needs to be said or why we are saying it.Read More
Independence is what most of us desire when we leave the seemingly safe but claustrophobic confines of a corporate job and "go out on our own." "Woo hoo we get to do our own thing!" we exclaim, possibly in our pajamas, scrolling through really cute business card templates on Moo. Until the thud of "Oh man, we have to everything" starts to drag us down. One of the chief culprits I see among my peeps: Content Stress.Read More
Sometimes, despite our best planning and all good intentions, life intervenes. It's true! Even people who create content for a living sometimes succumb to content stress!Read More