Until you know your voice and message well enough to describe it in exacting detail to another person, even the most talented freelance writers will frustrate you. It won’t be entirely their fault.Read More
Messaging is an ongoing effort to meet our audiences where they are and invite them to discover what the possibilities are if they're willing to step in a bit deeper. There is nothing once and done about it.
We can't speak to our audiences in ways that require full knowledge of the deep of the ocean. They're not there.
We can't swamp them with the vast array of what we know. They're just getting their feet wet.
In fact, when I asked my mastermind group what their reaction to the word was, all three people visibly recoiled. Seriously. They pulled back from the table and me.Read More
Raise your other hand if you ever threw both your hands in the air and said "I give up! Writing a blog (or a newsletter or a podcast) to market my business is stupid and a waste of time!" Put your hands down and take a deep breath. Here are two things you can do when content stress reaches its peak.Read More
Good messaging is only possible when you are clear on what you are trying to say. That has to happen first, before you start writing. Going in any other order is like putting random ingredients from your fridge into a pot and hoping you will somehow end up with delicious chicken noodle soup. Your likelihood of success is…limited.Read More