Raise your other hand if you ever threw both your hands in the air and said "I give up! Writing a blog (or a newsletter or a podcast) to market my business is stupid and a waste of time!" Put your hands down and take a deep breath. Here are two things you can do when content stress reaches its peak.Read More
Those well thought-out, beautifully on-message and nicely executed outreach plans don’t happen by accident. They happen with a plan.
Most of my clients tell me that they don’t plan out their messaging in advance because “writing’s not their thing.” Or that “they hate spending time on messaging.” Fair enough. But their risk is two-fold.Read More
Writing on purpose is focusing on your core messages, connecting your content to your offerings and having a simple plan that takes the scrambling for topics and “dashing off this or that” off the table for good.Read More
But if you are beating yourself up because you really wanted to get into a good content groove and reach out to your audiences on a regular basis just like a responsible, growth-focused business owner, but somehow couldn’t or wouldn’t pull it off, don’t despair. I’ve got plan for you.Read More
Strategically building your content around core messages means a lot less idle chatter and a lot more focused conversation with your clients and prospects.
Chatter happens when we sit down to write without a clear concept of what needs to be said or why we are saying it.Read More