Good messaging is only possible when you are clear on what you are trying to say. That has to happen first, before you start writing. Going in any other order is like putting random ingredients from your fridge into a pot and hoping you will somehow end up with delicious chicken noodle soup. Your likelihood of success is…limited.Read More
When you’re creating marketing content, you should be repeating yourself. Not in that, your-kid-in-the-backseat-asking-”are-we-there-yet?'“-nonstop way, but in a measured, strategic way.
It’s the reason I spend so much time working with my clients on owning their voice and honing their message so that their core messages — the things they say over and over again — are exquisitely clear. It’s the only way to be sure they are always writing on purpose.
Spoiler alert: several of my core messages are in the paragraph above. Raise your hand if you’ve never heard me say them before.Read More
Yet, I keep coming back to it in my own messaging for 4.23 Communication and seeing these same four struggles in clients and fellow small business owners when they write for their business.
So V.M.S.C. it is.Read More
Those well thought-out, beautifully on-message and nicely executed outreach plans don’t happen by accident. They happen with a plan.
Most of my clients tell me that they don’t plan out their messaging in advance because “writing’s not their thing.” Or that “they hate spending time on messaging.” Fair enough. But their risk is two-fold.Read More
Writing on purpose is focusing on your core messages, connecting your content to your offerings and having a simple plan that takes the scrambling for topics and “dashing off this or that” off the table for good.Read More